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Case Studies
Transitioning Business Model: SuperMaa's Journey from Ingredient Procurement to Simplified Platform
SuperMaa, an online cloud kitchen platform empowering housewives to earn through selling homemade dishes, initially adopted a complex business model involving ingredient procurement and profit margins. However, during a significant marketing campaign for Onam, overwhelming orders revealed the impracticality of this model. Recognizing the strain on resources and logistical challenges, SuperMaa decided to pivot away from ingredient procurement, focusing instead on a simplified platform approach.
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